Hey @surfermarly! Thanks for the awesome initiate. It's so cool to see so many big names in the Steem world get behind this! I've been mapping out some fun ideas for a video for this contest and have a few questions.
I feel like trying to market to all the various target markets (ie content creators, consumers, businesses, investors etc.) in such a short video would make it less impactful. What are your thoughts on the video really honing in on crafting a message for one of those target markets? Are you really hoping the video will touch on all points - or are you okay with a more targeted approach? I would probably plan on targeting content creators. I feel like it will just end up being a pretty generic video without a target market. Not to mention each "market group" will be attracted to different styles of captions, titles and thumbnail photos. Maybe I'm just not getting creative enough yet though. :)
Also ... how strict are you on it being 60 seconds or under? My current script is closer to 2 minutes...so I'll work on pairing it down. The video might be better at 1:15-1:30 though instead of 60 seconds.
Let me know what you think!! <3
Hey Lea! First of all let me tell you how excited I am to see that the idea has been received by the community in such way, I really didn’t expect that! :-)
Now it’s fantastic to hear that you’re already working on a video yourself, and I’ll try to find answers to all of your questions as follows:
Your point regarding the target group reminds me of Seth Godin:
Yet, what you can do in Marketing at an early stage of time during a product’s lifecycle (and that’s where we’re at with Steem) is doing campaigns that generically address the majority of your main targets. These can also be called brand advertising campaigns. What you do is basically shaping your brand, aiming to anchor a specific idea of your product in the target’s mind who may get in touch with it for the very first time. It’s less call to action (real sales) but rather some initial noise.
My concrete thoughts were:
Buuuut :) as mentioned in the initial post, I’m not the one judging here and will only try to pull the strings between all participants. So in the end there are no rules for this very first campaign and if you feel that your video may be more impactful if being addressed to one single target, then I’d be the last one telling you to not go for it :-)
Here are the reasons for the 60 seconds limit:
Yet, as I said above, these are really no rules set in stone. In the end the community will decide, ans also I guess this won’t be the last campaign. Given the overwhelming feedback, we should definitely repeat that - and then we can focus on a more specific target/audience as you suggested for instance. This one here is a test run after all and it will provide us with great learnings for the next ones :-)
Again I’m very happy to have you on board!! If you have more questions or suggestions, feel free to reach out at any time.
Have a nice day!! 🤩
@surfermarly - Thank you so much for the super detailed response!! I never even thought about Instagram videos - and so the 60 second time cap is brilliant!
Thanks for the clarification on direction/scope. I really like some of the verbiage you used! Okay I’ll get crackin’ on a new video concept with all of that in mind. 😊
I really appreciate that you gave a good two weeks for creators to make their videos, by the way! It’s nice to have some time to really play around with different ideas and make sure I put my best video forward.
Thanks again my friend! ♥️
@surfermarly, @coruscate, This is awesome but I'm not sure I can make a full 60 seconds worth of something great.
However, I was thinking about a "Hand-off" free style collage type video. i.e. I show my best 5 or 10 seconds ending in a scene that can be used as the opening for the next person. We all get to show our best, we get to "target" a little bit of everything and hopefully keep the attention of the viewer because they don't know what to expect next.
Using this style "everyone CAN be our customer", and more of us steemians can participate. Like I said I'm sure I can do 5 to 10 seconds of great but 60 second, not so sure.
We may even get enough good submissions to do many 60 second adds. Thus keeping the momentum going. Submission could be saved up until we get 60 seconds worth of "Great"! Also this "project" wouldn't need to have an end date, just a "submit your entry by x date to get in the next ad". This would take the pressure off and allow me to "Wow that was really good, I'll submit that to the AD campaign." instead of "crap, I've only got another x days to come up with something worthy".
I totally agree with the "keep it to 60 seconds" reasoning and time limit.
I'm not in this for the rewards or fame. I'm not trying to redirect this project. I'm here because I believe steem could be something Great.
I'm just giving my $0.02 to someone(s) who has the reach and ability to make something like this happen.
Sure, everybody is invited to contribute in the way that can. Have a look at the post from elgeko who provided the video creators with an intro they can include in their ads. That’s the type of teamwork we should embrace and support here ;)
Also I’m pretty sure this is not gonna be the last campaign.
Steem on & happy weekend 🤙
Thanks, I will go check it out and I will start saving up footage that I think would make great AD content for future use.
I like your content.
Keep it up.
You’re more than welcome, Lea! I’m happy the feedback was valuable and helpful to you ;)
Good luck with your entry and happy weekend 🤩
Hi! I find your questions to be very thoughtful and absolutely justified as a content creator.
(This is exactly what I mean in my previous post. To create a video, one should think of their audience and how to express it for them.)
The same thing is valid for placing ads or even for creating content, not everything appeals or is for everybody!
I will be looking forward to reading the reply from @surfermarly :)
(And to watch your video hehe)
My submission is finally up! Thanks again for the great marketing initiative @surfermarly. <3
https://steemit.com/dtube/@coruscate/ijzmttzb