Well, they're not going to do perpetual payouts, so that's not really in the cards. And one seven day period is too long, considering nobody votes after the first few hours most of the time anyway. A 48 or 72-hour period should be the max for the initial payout. Seven days is just too long and arbitrarily so. What's the point of seven day payouts, anyway?
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In the real world (where bloggers aren't mining steem) most people post a blog weekly. Probably because they don't expect all their readers in one day, their readers come different days of the week.
7 days gives gives curators more time to catch up on the content they like without "missing out" on the opportunity to add their vote (which is useless in the 30 day period)
What he said!! ^^^
Won't it also create a one-time, seven-day pause in reward payments? I wonder if we will see any reaction in Steem price. Not important, but maybe interesting.