If you make simple search for Silver on Pinterest, everything you'll see in the first thousands of images is silver accessories and jewlery.
https://www.pinterest.se/explore/silver/?lp=true
There are only a few posts about coins or bullion in the silver category.
If you search for Gold on Pinterest:
https://www.pinterest.se/search/pins/?q=gold
Here on the other hand you'll find at the very top a great image of hundreds of gold bars. Bullion, coins and "nest eggs".
This makes for a great point, that bullion and silver is not thought of as an investment, but rather, shiny jewlery. Whereas GOLD is thought of as a "nest egg" and MONEY.
Can there be a shift from one to the other in the future? A world where more people view silver as money, and not just jewlery?
Part of the reason I think silver has had a surge in jewellery demand is because gold is just to expensive for the average person. I have noticed that the shops have a lot more silver than gold now. Just a theory. Cheers