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Although it is not something widely advertised, many shopping malls use a technology that pumps out suggestive and subliminal messages under tranquil music that urge their customers “not to steal.” As crazy as it sounds, results would suggest that cases of shoplifting went down when this technology was used.
Similar experiments, often using subliminal images, were sometimes used in cinemas and theaters to encourage sales of soft drinks and confectionaries. One particularly famous experiment flashed extremely brief images of Coca-Cola for a fraction of a second on the cinema screen. It was noted that sales of Coca-Cola would always increase more than normal following these subliminal images.
While this type of “soft mind control” appears harmless enough—and in the case of the shopping mall instructions, is a good public service—many people in conspiracy circles question how safe the general public is from such messages if the instruction is changed from “don’t steal” to “kill people,” for example.