But this should be done in the blockchain level, not frontend, as we go back to the original concern, that is exploiting the reward pool. How do keep the spammers (real shitpost) from taking advantage of the reward pool?
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Spammers will get no reciprocal interaction with respect to the spam they push out. All of this will be pulled from on-chain. There's a lot of things you can learn from on-chain activity if you just frame it the right way, and apply the right kind of analysis.
A web of trust is actually more of a qualitative exercise, because it's difficult to get very far if the accounts which validate you, are also of low quality.