The problem is that I can see it coming, and like you I've blogged about it, and yet I feel there is nothing either of us can do to stop it. The attacks have a dramatic lead on technology in this area and the fact is Randomware is becoming decentralized, autonomous, and I'm not entirely certain that governments aren't behind some of this.
How do we stop it? I'm in communication with other information security professionals. Perhaps more accurate would be, how do we reduce the impact of it for our businesses and for the customer? Even if businesses spend more on cybersecurity and hire me for dealing with this, I am not aware of a best practice for dealing with future threats based on the projected evolution of a current threat.
So true! It can be disheartening and frustrating, seeing the iceberg coming but nobody is listening. I think the key point for any one of us is to continue trying to raise awareness. Collectively, our voices should get more attention. We just cannot give up. This is partly why I blog. It is a catharsis for the frustration. :)
When I am on the speaking circuit, I am passionate in these kinds of messages. I am not trying to fuel unwarranted fear, but rather working to educate audiences to understand how the dominoes are setup and how they will fall. If they get a glimpse of the future, they are open to doing something to avoid risks or take advantage of opportunities.