There are a LOT of people trying to figure out how to use this new invention for rewarding creative people, which have been disempowered for too long. Esp in the music scene. Imogen Heap has something called Mycelia to do this, there is a project called Bittunes that rewards both musicians and their fans--in effect creating an army of 'agents' pushing your stuff. The possibilities are endless. This stuff ain't going anywhere... can't un-invent something useful!