As long as the continuous accumulation of capital, this problem will increase globally not just against orangutans but against animals as well. The world prevails an ideologically, which throw the responsibility for everything on individuals.
For example, in this sense, when the environmental issues such as the issue of climate change is raised, concerned organizations and governments warn people to use certain products because they harm the ozone network, urge them to commit to recycling, not to use energy and cars "excessively", etc. Of course, companies use this culture to market their "eco-friendly" products to make people feel that they are saving the environment by choosing this particular product, even if it is more expensive.
On the other hand, at the country level, China & the United States and other countries with the highest CO2 emissions share a modest (non-binding) agreement to limit emissions from 2% and to market it as a great achievement and a major step towards saving humanity.
The reality is that this "existential danger" has hit hundreds of millions of people, especially the poor living in agriculture, and that this individualistic culture drives ordinary people to become "friends of the environment", concealing a structural problem, the problem of the continuous accumulation of capital. It is all about money making!