A great, informative, motivating post @mobbs!
It complements an older post of mine Researching About A Post that you might also find interesting.
For me, the most important factor is the one you mention at the beginning.
The Why someone is writing is very important ; That will define the What and will guide the author to the How to do it.
Something else I also find important is the aftertaste of a post.
Are you happy with what you have written? Is there anything you would change if you had the chance?
I will be looking forward to reading more opinions on the subject!
Cool yeah they work well together, your post is a lot more organised than my stream of thought here =)
The why is indeed the most important and you maybe noticed me hammering it in over and over these days... one day people will see the light!