As you can see in the Encouragement Program page, it's a set of rules set by @good-karma and team to evaluate the posts posted thru eSteem mobile or Surfer desktop apps and encourage the authors by rewarding their posts.
Recently we had a discussion with @good-karma and decided to use that message to appreciate authors and invite authors to visit that blog to understand the rules.
Couldn't see encouragement page. All I saw was @good-karma. Thanks for your reply anyways.