In what we believe to be a first for the global fast-food industry, Burger King Russia has reportedly created a virtual currency called the “Whoppercoin.”
The company has reportedly issued one billion of the tokens using the Waves blockchain platform. According to Fortune, the coin was launched alongside a new loyalty program: For every Whopper purchased, customers will receive one Whoppercoin. However, it’s unclear if the company will accept the digital tokens as payment.
“The Whoppercoin launched in tandem with a new loyalty program. For each Whopper burger customers purchase, they'll receive one Whoppercoin in a special cryptocurrency wallet. While the coins’ wider use is unclear, some reports suggest that the Whoppercoin will be accepted as payment at Burger Kings across Russia.”
Burger King’s decision comes amid a thaw in Russia’s posture toward digital currencies. After initially threatening to jail digital-currency users, the Russian government is reportedly considering legislation to legalize digital-currency payments. Earlier this month, an aid to Russian President Vladimir Putin announced that he would be seeking to raise $100 million to build a large bitcoin-mining operation with the goal of eventually claiming 30% of the bitcoin network’s hashing power.
The Whoppercoin was officially introduced on Aug. 22. Its introduction followed reports earlier this summer that Burger King Russia was planning to start accepting payment in bitcoin.
Source : http://www.zerohedge.com/news/2017-08-25/burger-king-russia-introduces-whoppercoin-fast-food-industrys-first-digital-currency
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Very interesting, maybe it will be Burger King and not Taco Bell that rules the food industry in the future a la Demolition Man...
You go buy a whopper in Russia...
It's a smart way to distribute a coin far and wide - just hand them to customers. I wonder if they'll roll this out worldwide if it is a success.
It means that we can earn crypto by eating burgers!
I am striving to accept crypto currencies in my mobile food concession! =)
"The Fast-Food Industry's First Digital Currency". You say that like there will be many more in the future. I think this is a really stupid concept, it is nothing more than a more complicated loyalty points program.
My local pizza shop also has its own "currency". The "wallet" is a stamp card made from cardboard. For every pizza you buy, you get one "coin", for ten coins you get a pizza. Literally the same thing.
cool
lol! that would be interesting if bk got people looking into crypto
Soon everything will be crypto coin. This is ridiculous.
What a delicious-sounding currency.
So if i use my whopper coins to buy whoppers, when i eat them and they come back out the other end, can i exchange my whopper coin poop for literal shitcoins? because I don't want to live in a future where i cant swap whopper coins for shit coins using my toilet as the exchange.
also when can I start mining whoppercoin. I need free food.
It will be very interesting how companies will start using cryptos in this new upcoming free market. Pretty cool concept using "WhopperCoin" for a Loyalty Program.
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