I tried a bunch of apps when I started running and quickly settled on Strava. It is the best. I liked it so much that I tried Premium for a month. I've been in the software industry most of my career and like to support good software that I find useful. So I subscribed for the year and have kept it going.
The Strava Mistress talking to me is great but the heatmap is what makes it so I can't give it up. I give myself heatmap challenges that I'll be writing more about.
I'm new here and finding a growing running community. I'm looking forward to see your runs!
Thanks @dlew for your comment.
I began running using Endomondo: good interface and personalization. I've tried also the premium version. The problem was the lack of precision with the GPS of the smartphone. Now I'm using Strava because is more precise and some friends of mine use the same app.
Thanks also for following me. I do the same.
That was another thing... a few months later I joined a running club and everyone was on Strava.