Combine this AI with NLP and IT's GAME OVER. Relatively Benign case - Imagine P&G uses this "service" to launch its new shampoo - the AI "grooms" its customers individually, using NLP techniques and convinces them to buy new "Doom Shampoo" Not So Benign case: ISIS used the NLP techniques to groom "soft" targets for jihad in the west - This AI would allow nefarious actor to "groom" the population at a mass scale customizing the" grooming" with all the online profile data. THIS IS DARK and OMINOUS. Road to hell is paved with good intentions.