Yess!!..
I strongly believe that the Sign up process taking too much time is actually losing a lot of users and also from its platform-scaling point of view in terms of users count.
If it really wants to compete with Facebook, Twitter, etc. Steemit do need to make users feel that they are on a equally competent platform with awesome front-end UI.
This is that one thing lacking in existing #Blockchain-based Dapps.