I would love to see huge workforce working daily and enhancing projects like eSteem.
The app is working quite well, but if made bullet proof along with providing regular updates fulfilling community requests and a 24/7 support, it would make the app go BOOM... and because mobile gadgets are the mainstream of social media, it would indeed make Steemit more attractive and valuable.
This is me looking at the enterprise business level of how STEEM could be really noticed. Of course price is a major factor too, but my point is "if my Mom can do it..." then STEEM will value a LOT!