THIS. I focus on making engaging content and though I'm not perfect at it, creating and building something that's truly of my own is worth more than just seeing a number. If steemit scales eventually that'll be the only way to "compete" as has happened on youtube.
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I'm optimistic you'll be able to find your niche. The upcoming subcommunities feature (like subreddit) will help out a great deal. Of course, there'll be fierce competition when Steem scales.