This is amazing. I love football (yes football not soccer) and have tons of friends who play such games whether on FIFA carreer mode or soccer manager. They never were interested in HIVE, but with this I bet they will be.
Hopefully there will be a way to give players real value?
There will be rewards for players, both in the ingame currency as well as in Hive - so I am convinced that there will be a way to players real value. The biggest value would be however if it is fun to play the game ;-)