The pricing strategy is one of the marketing strategies that have a great impact on achieving marketing and organizational objectives. The concerned department should formulate policies and plans and make price decisions that are consistent with environmental variables, in particular: the nature of the markets that deal with them in terms of income levels / As well as the economic objectives reflected by economic policies and economic conditions.
Therefore, the pricing strategy is of particular importance to the Organization because of its close association with its objectives, resources and revenues. Therefore, the selection and definition of a pricing strategy is a complex matter because of the complexity of the decisions and options to be taken in defining this strategy. The most important pricing strategies are the new product pricing strategy, including: Skimming pricing strategy, which means pricing at the highest possible price with a large budget to promote and reduce the price thereafter. There are four reasons for the success of the strategy:
Demand is less flexible for price h change in the first stages of product delivery to the market, unlike the situation in maturity and the emergence of competitors.
The introduction of a new product to the market at a high price is an effective way of dividing the market into parts that are different from one another in terms of the elasticity of price demand.
This strategy is safer for the organization at the beginning of a product's life.

Where high prices initially include a large abundance compared to starting at discounted prices.