The most obvious example I can think of is people saying they love animals but then eating meat.

Zing. You got the hardest hard truth for people to accept. They exploitation, enslavement, harm, violence and murder of other innocent beings. They don't want to accept the reality of what they do, hiding from truth and from themselves. Most of my work on consciousness an morality is to get ppl to learn how to face themselves and change for the better. Thanks for the feedback, appreciated.