So interesting, and I hand't heard about this but looked it up after your post/article.

When thing seems to be a hard and true fact about the human condition: People want to believe something and thus will always get sold anything. I guess that main human quality is what makes advertising truly a mind control device formulated by psychology. There will always be 'snake oil salesmen', they used to come to town to town by horse and buggy with their 'cure all' for sale in a bottle, now it can be an idea in a book.

Again, really interesting.