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Nope, but on the right path.

Ephemerality or Worship?

Your edited answer was closest yet, but it is a noun

Do you mean the value and materialism?

What a sneaky strategy to cajole me into "closest guess" ! This only beings me further away unless I have a lucky shot!

Screenshot-2018-4-10 SteemWorld (beta).png

Hm, ok 'possessiveness' went in the direction of greed I guess.:)

I also thought of selfishness and excess.