I would like to add
A clear solid business plan to the ico. How does the development team plans to build a profitable business. What are the revenue streams, the cost center and the break even points?
Is the project solving a real life business problem? Is it just a dream or are you first building and then locking for problems to solve?
I see a lot of ICO on the market that do not solve a real business problem, are more pipe dreams then real products and probably will burn the raised money faster then a P&D cycle.
the tech is more important than the business plan at the seed stage.
i actually think that most ico "whitepapers" focus way too much on the business plan. a biz plan doesn't mean anything if you don't build tech that people are going to use.