Thinking more money is more result is a huge Timmy mindset in marketing.
That is exactly the case 100%. Ads cost money, articles cost money, coverage costs money, crypto advertising costs money, influencers cost money, PRs cost money, sponsorships cost money.
Hive isnt Dogecoin that it has Elon Musk whose 1 tweet is worth more than 10 marketing budgets.
Edit: and i saw the points, 100% overpriced for the results
The agency worked for 3 months I worked for the next 9. So the marketing campaign in most part wasnt the agency.
I mean for that "low 60k" hive could hire a person for full time reach out, lmao.
For 60k you could hire 1 marketing agent, pay his wages to literally achieve nothing as he has no budget whatsover to work with.
I did that work for free and spent it all on reach.
Just on that merit alone this campaign, with the budget available achieved significantly more than could have if anyone was hired for the full lenght and budget.
One of the reasons I moved away from the agency was that people doing work want to be paid.
Im the idiot not getting paid and having to listen to this type of stupid shit youre writing. Completely clueless of the fact that I made 1 dollar spent be worth 2.
Without a defined goal marketing is worthless. It is what it is.
And reaching out means letting people know about it. That's the most efficient ( and time-consuming) strategy in marketing.
You are only proof of what I say.
Talking to tech sites blogs, and interviews and letting the marketing be viral.
It is what it is 100% waste.
But you are IMO was also the wrong person from the experience to it ( that's no personal offense).
Marketing at the end needs to result in a lead.
Or in a strong brand marketing.
Nothing happens, nothing to build on = waste.
This was literally done months before any proposal was made. Defining the goal is the most basic thing without which you cant even start anything.
"Reaching out means letting people know about it." Are you serious with this?
There is a name for every way possible in "letting people know about it". Email marketing, advertising, influencer marketing, PRs, general articles, videos.
Thats "letting them know about it." 😂
Jesus Christ dude. "Letting marketing be viral."😂
Ok, you go try that. Make shit viral. While you are at it, just go cure cancer and make world peace.
Just do it.
Im done here.
"I'm the idiot not getting paid and having to listen to this type of stupid shit you're writing. Completely clueless of the fact that I made 1 dollar spent be worth 2."
I'm sure you would work alone without an agency. Hire 1 web dev for 500$ from Upwork or fiverr for onboarding and build yourself marketing texts,
The result would be better.
"to this type of stupid shit, you're writing"
LMAO, I make a living out of marketing for close to a decade now. So yeah I think my experience is deeper.
It was from day 1 a waste. Wasting time on something stupid doesn't make it good, lol.