This is very well explained. So to conclude, the experiment didn't work out as expected.
But I'm sure, Steemit is going to have a lot of similar promotions in future. It cannot be regulated on this platform. Brace yourselves! 😂
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In some ways it did work as expected. If this contest was run by a business with a wide audience appeal and 10 x the SBD to give a way and promote it, it may have had much more success. I do believe that a purely resteem type contest is not the best choice, other more skill driven or challenge type contests are more likely to return better results.