Ok, I follow you in "Word of mouth", I do that too. But there is a big difference between word of mouth and investing 12000 USD in promotion like @stephenkendal... I don't see any good in that, that's the job of the Steemit founders!
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But we are all apart of steemit. The steem power you have is an investment in the platform. Like shares in a company. With the amount of money thats floating around in steemit just for posting and commenting upvoting. We are like staff that post to the site. Just by helping the community grow is doing your little bit. Like i said in my other comment all it takes is for everyone to invite 3 people and them who join to ask 3 people the word of mouth would bring people in. With the promos that @stevenkendal does is showing people there is a face to these people on steemit. People like to see other people doing things for the community and that will help it grow