A few questions for consideration:

• there WILL be whales, so which whales do we prefer? Organic ones or multinational banks like the corporate advertisers you mentioned?
• what happens to independent journalism and whistleblowing content if they make aforementioned big banks look bad? Or give their buddies such as New York Police Department bad press? What if there are very popular but very critical articles about the corporate sponsor's management?
• what if the big corporation's PR doesnt want a particular athlete's posts to become too popular?
• what if the corporate sponsor doesnt like content that criticizes crypto regulations that it is advocating for?

The dog,not the tail. Just wondering