I guess if you are not afraid to stir the pot a little this could be a good process. The results do kind of speak for themselves. I'd like to get a decent number of followers first before I start scaring them away though. I don't think I am quite ready for this tactic yet.
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You definitely need to be ready to stomach some mean comments and there's a certain balance to having something controversial versus people feeling personally attacked. We're not trying to do this as a way to get more followers on Steemit, but rather an increased-level awareness of Steem.