@craig-grant the funny thing about this is that I am sure that program directors from all mainstream media outlets know that 85% is absolute garbage. I mean, when they break a story, they will bring on a former tenant's dog Groomer's tax accountant just to get an (unqualified) inside scoop.
As always with all information, take it for face value, and keep a discerning wye to ensure you stay on top of things!