Definitions are fluid and once facism meant big business and big government working together for a centralised monopoly over anyone else not interested in coming to the party.
Swap big business for big communes full of hard working proletariats centrally adminstrated by big government and there's little different in substance between the two. Maybe we found ourselves there anyway?
Perhaps the idea that national pride or the plight of the under class had anything to do with it lost its potency and we just needed something more sophisticated to suit our grandiose sensibilities? Maybe identity politics kept us better occupied as we devised other ways to capitulate ourselves? Perhaps squabbling over whether a slight inch to the left or right was the better way to abdicate our individual and collective sovereignty was in order? It could be. But what does it really matter when we get to feel morally superior?
Isn't that often the crux of the purported social critiques - it's not fair the ideas I like are morally superior than the ones you like!!
What if it's more about what exposes our condition hiding under safety blankets of intellectual obfuscations, disguising the fact we have less care for the welfare of others than we'd like to admit?