PlayGame.com project - ICO review

Introduction

Game market situation
According to mobile game research company Newzoo, the global gaming market is expected to reach $ 125.4 billion in 2018, driven by mobile games on smart devices (Newzoo, 2017). 46% of revenue is expected to be generated by games on tablets and smartphones.

This amount is an increase of $ 9.4 billion or 8.1% from 2017, which is reported to reach $ 116.0 billion and is being consistently CAGR (Compound Annual Growth Rate) of 8.2% from 2016-2020. Based on this growth, revenues are expected to reach $ 143.5 billion by 2020 with a significant increase in mobile gaming contributions of up to 51% or $ 72.3 billion.

Then, the presence of digital distribution platforms such as the Apple App Store iOS and Google Play has contributed to the rise of the indie game studio. Several indie game studios have one successful person who has produced millions of revenue including Tiny Wings by Andreas Illiger (2011) and Flappy Bird Dong Nguyen (2013). The ease of entry into this platform allows game developers to pass through traditional big game publishers. Access to the large global player base provided by this platform allows indie game studios to compete with established gaming companies and profit from the games they create passionately.

However, after established studios with large reserves and connections began to enter the market, indie game studios struggled by increasing CPI (Cost-Per-Install) and F2P (Free-to-Play) Games competitions. This F2P game requires a higher initial capital outlay of resources to be successful and thus dominated by large game studios.

Therefore, on the basis of all that, PlayGame.com came to solve the problem!

About - PlayGame.com

PlayGame.com is a decentralized crypto arcade playground that uses blockchain technology to offer a simple world-class solution for game developers to fund their projects. They will be able to acquire, retain and monetize their games to crypto-enthusiasts, without having to worry about payment discrepancies.

PlayGame.com will be able to combat rampant piracy issues and allow indie developers to compete on the CPI (Cost-Per-Install) war. Indie studios would have the funds to hire good talent to design free-to-play games that have long development timelines. These games would be able to compete with big game studios in this space where (paying) conversion rates, ARPU (Average Revenue per User), ARPPU (Average Revenue Per Paying Users) and ARPDAU (Average Revenue Per Daily Active Users) are diminishing from an overcrowded game development scene.

PlayGame.com is here to overcome the mounting challenges faced by game developers and publishers. PlayGame.com is based in Singapore, funded by top venture capital investors and has created games on Google Play and Apple's App Store with more than 50 million downloads and millions of daily active users.

PlayGame.com intends to utilize in-depth knowledge of the mobile gaming industry, startup payments and market security functions, and current platform technology expertise to grow and scale new decentralized gaming ecosystems. Also, to fulfill crypto fans' requests to integrate cryptocurrency into the game.

Market opportunities

There has been an exponential increase in the number of games available for gamers to choose on the mobile gaming platform. From December 2009 to 2017, the number of applications increased from 16 thousand to 3.5 million. It is increasingly difficult to attract attention and retain users.

The Crypto People: A Cambridge study conducted by Dr. Garrick Hileman and Michel Rauchs in March 2017 revealed that the number of active users of bitcoin wallets is in the range of 2.9 million and 5.8 million (CCN, 2017). Based on this growth trend, analysts expect the number of bitcoin users to reach 200 million by 2024.

The solution - PlayGame token (PXG)

After seeing the challenges faced by the game industry and the opportunities for new Crypto fans' markets that have not been explored, PlayGame believes there is potential by utilizing these two multi-billion industries to create value for users through PlayGame.com and PlayGame (PXG) tokens.

PlayGame Tokens (PXG) are crypto-tokens from a fixed supply. Just 1,000,000,000 (1 billion Token) that will be created by utilizing blockchain Ethereum, the industry standard for issuing digital asset custom and smart contract.

As an ERC-20 token, PXG will be compatible with the existing Ethereum infrastructure, such as development tools, wallets, and exchanges. The Ethereum Virtual Machine (EVM) allows the application and execution of smart contracts, which allows complicated publishing regulations for crypto currencies and the automation of incentive structures. EVM removes every question of trust and protects those who deal with fraud.

PlayGame Ecosystem

Playgame.com - Direct-to-play HTML5 gaming platform

To simplify marketing and distribution, playgame.com are created. A direct-to-play gaming platform where players can play HTML5 games directly from their desktop, mobile browser or even embedded on their own application. No application downloads required. Publishing your game to playgame.com is not mandatory.

FunFund Initiative - Cryptocurrency-powered crowdfunding platform

In the age of Kickstarter, game developer should be able let fans fund their next game. The FunFund Initiative can help game developer with that. Tapping in to the huge market of cryptocurrency holders, game developer are gaining access to people who already have digital money and are willing to spend it for the things they love.

Benefits of PlayGame

Benefits for game publishers/developers:

Open source SDK, easy to use with integrated wallet
Monetize directly to users, no gatekeeper fees and profit sharings*
Empowering games to use cryptocurrency in their game economy
No worries on fraud, chargebacks and other payment gateway problems as everything is built on top of blockchain technology
Full access to our crowdfunding platform (FunFund Initiative)

Benefits for gamers:

Get rewarded with tokens while playing games
Full control of ownership of any virtual goods
Buy in-game purchase with PXG Token
Double your tokens by entering tournaments and staking your tokens
Trade PXG tokens in supported exchanges globally

The PlayGame Roadmap

Meet the Team

The PlayGame team is an experienced team that has collected millions of downloads and revenues. They are now focusing on making PlayGame.com the largest Crypto-Arcade playground in the world, which will benefit game developers, publishers and crypto fans.

In addition, the Advisory team are people who have extensive experience in the field of startup and cryptocurrency. Among the advisory teams there is the big name Oscar Darmawan who is the CEO of INDODAX.com and Tokenomy cryptocurrency (TEN).

PlayGame ICO - Token sale

PXG Initial Token Sale can be purchased with Bitcoin, Ethereum and Tokenomy. Only 1,000,000,000 PXG (1 Billion PXG) will ever be distributed. Please see the schedule below for more details.

As seen in the picture above, currently token sales have entered the last days, leaving only two days left and reaching 95% of the targeted token sales. Of course, for anyone who wants to buy a PXG token, it is recommended to hurry up!