I think people generally new comers are not aware of the content that they can post. So what they do is go to google and search out some trending stuff and then paste that content on steemit. I think people who steals others stuff must be given a warning first (a few times). And if he/she still continues their journey in stealing and posting, their reputation value must be dropped and notified to the user.
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Yes, that's what I think @cheetah bot does well. It just gives a warning for others to respond to.