There is no denying that social networks are one of the fastest growing technologies in our modern society, today more than ever people use their smartphones and personal computers to share their experiences and opinions on a wide variety of topics making the opinions posted on the networks a reference for millions of people who want to buy a product or purchase a service and do not know anything about its quality so they turn to the networks in search of advice from an average consumer.
This understanding of people makes social media one of the most effective tools for people and companies to promote their brands or for companies to educate consumers about their products and services in order to obtain valuable information about consumer preferences. This reality is possible thanks to the wonderful social networks that make it possible for companies to have information from consumers without many intermediaries.
It is worth noting that more and more companies are using social media as a tool to attract customers and raise awareness of a brand, on the other hand social media can be an effective communication channel that allows organisations to reach out directly to customers, get their feedback and make them feel part of the process of developing a brand or product.
Generally, the objectives of individuals and organisations using social media are: to communicate with new and existing customers; to promote the company; to develop brand awareness; to provide quality customer service; to create innovative marketing campaigns; to influence consumers' purchasing decisions.
Finally, social networks are changing because with the advent of coins, content creators have a better remuneration for their creations, that is, today content creators not only earn with the creation of advertising campaigns but can also earn coins with decentralised networks in which they are held with a native token that they can then redeem for money, this is a wonder for millions of content creators who are not big enough to charge for advertising campaigns, certainly an evolution in the networks that will take more strength every day.
In conclusion, networks are a wonderful tool that can be exploited for branding and can also be a livelihood for those who participate in decentralised networks such as Steemit, Hive and others.