Maybe not this year. Maybe not even three years from now....but definitely, eventually it will get there.
People are trying to rush it but there is a long way to go before truly mainstreaming it. People forget it is still in Beta and has many issues to iron out. As we grow though, it has a lot of potential along the way.
I for one, haven't made a single post on Facebook since I joined steemit in December. You can imagine how gravely my attention has shifted.
I have been largely MIA there a while too ;)