To be fair, some people just won't be into Steemit, and that's fine. They want to just be able to post pictures of their cats or their food and post memes and share banal drivel. They just won't earn SBD posting that crap here.
So horses for courses. I don't use Twitter, because its not my thing. Or Instagram, Tumblr, LinkedIn....
Steemit requires a different mindset - for me I'm spending more time on Steemit and Medium because that's the kind of content I value - and can contribute meaningfully to!!!