Ironically he would be the richest person on the cemetery (had he received a traditional burial).

I often refer to that quote because the meaning of it to him, just like another famous quote of his about doing the things you want to do as if every day were your last day, was geared towards change. Towards improving the experience of the users of his product. It wasn’t a self-centric statement, only by proxy (or by cascading outcome).

Who was that illustrious CEO?
Steve Jobs.