Criteria 1: To what extent is the organization willing to engage with the Steemit community?
This is not a make-or-break criteria, but I think it belongs in the equation.
Criteria 2: To what extent does this proposal fit with the organization's current mission? To what degree would it necessitate/indicate a pivot?
Again, not make-or-break, but relevant information!
Criteria 3: How will the organization grow this money or ensure that this proposal's aims endure?