The E-commerce industry has experienced a tremendous growth in the past years but despite this growth they are still attributed with problems, some of which includes:
• Low trust level and reputation rank
• Long authorization and high cost
• The growth of Ethereum blockchain

Low Trust Level in E-commerce
The lack of trust in the industry waste time and resources protecting one self against possible harm and clogging up the economy. The lack of trust is like sand in the social machinery. Lack of consumer confidence with merchants, technology, social infrastructure, financial systems and the legal power of e-commerce environment is a huge challenge to business penetration with consumers.

Long Authorization process and High Cost
There is a very long process to go through while settling transactions and there are about 15 of them. Together with these are different exorbitant fees for payment gateways.

The Growth of the Ethereum blockchain
Presently many merchants still don’t know about cryptocurrency or accept payment in cryptocurrency. Tokens of product are built on the ethereum blockchain and the explosive growth of virtual currencies is making a huge impact on the e-commerce business model to take advantage of this, merchants must be ready to embrace the blockchain created economy and become an active part of it.

THE PEUR

By developing the Peur marketplace, payment solution & payroll integration, we enable merchants to participate in the decentralized economy. All information will be secured and only available to authorized users. Peur token as a digital currency can also be used as payroll integration - a salary payment option. Peur will drive innovation in the way companies pay their employees.
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THE PEUR’S SOLUTION

The PEUR has features like transferable, trustful system in which whenever a transaction occurs, the blockchain will automatically record the transactions. With these all information will be secured and will be only available to the authorized users. This information will enable both the client and the merchant to solve problem and mutually assess each other.
The PEUR will use the Ethereum blockchain technology to make payment easy with just one step instead of the long processes involved in the past. After integration with PEUR, ethereum based token and mobile payment may be received which can easily convert cryptocurrency to local fiat currency.

The PEUR also aim to develop the PEUR marketplace and payment solution, this will enable the market to participate in the decentralized economy.

The PEUR will develop the peur payroll integration through which we can create more demand, the peur token as a digital currency can be used as a salary payment option. The PEUR will drive innovation in the way companies pay their employee.

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THE MARKET OPPORTUNITY

To be able to harvest the many market opportunities in the PEUR platform, one must identify/ be able to:
• Spot signifiers: One must be certain to understand the dynamics that occur in the marketplace, such as the trends that occurred in the past and what caused them. The understanding will provide insight to help understand the markings and indicators that arise with the arrival of a new trend.
• Scan the market: This means to be able to identify any information that may affect the industry more quickly, identify new market opportunities that one may not have considered before
• Others includes, Checking market analysis, reading widely to understand the market,e.t.c

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THE ICO

The PEUR crowdfunding smart contract is running on ethereum. Participant ready to support the development of the peur project can do so by sending Ether currency to the designated address, by doing so they are purchasing the PEUR token (PURC) at the rate of Pre-sale which is 8:000PURC per 1ETH.