I think that a large part of engagement happens when you are actively engaging on others posts. Then when you find good ways to tag people within the post to make ginabot notify them of the mention. I watch those that are the best at getting engagement and many found ways to tag others in the post drawing them into discussion.

It's an art for sure. I do feel long form posts are worthy of the effort, but as a mix with mainly shorter form posts designed for quick engagement with people. Attention spans seem to be short these days.

BTW, I am the person behind @pifc's comments.