Great comment! Yes, I forgot to mention the initial post situation. Why do so many people quit after their first post? This is beyond my comprehension. They have the opportunity to create a new stream of income which is impossible to confiscate and they can use it in a parallel economy. But then again, why do so many people fail to quit smoking, quit on their first week at the gym and drop out of college?
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In regards to the quitting after their first post:
I think most people tend to write a second, third,... post, BUT, rather fast they discover that after their introduction, 'the real game' begins...
This leads us again to those putting time and/or effort and/or money in or these who don't.
About your second part, MOTIVATION!
In my opinion, it has a lot to do with motivation. If you're truly intrinsically motivated, nearly everything will work out!