You are entering some really murky philosophical statement with that. I think that even the choices we think of as our own are often determined by our environment, and the people that surround us.
The fact is that the amount of opportunities that enter your awareness are always limited by something, and in this case you can think of the process as applying a filter to the opportunities that you are exposed to, thus reducing the cognitive load needed to evaluate them, and freeing up your resources for other things.
I am pretty sure I can be murky at times. :) I didn't ask anyone to "Free my cognitive load" though. Does that mean anything, isn't one presenting themselves as more qualified or some type of protector to me required to ask if I want their help? I want their opinion, but not their help - unless I ask.
I am not trying to be argumentative, I find hearing the argument for this interesting.