I tink the crucial point for splinterland is the ownership of the cards. Because it is block chain bound no-one else than the owner has jurisdiction over his own cards. And it is the ownership that makes it possible to perhaps make a profit by selling them. Steem in general should not be about profit ("earn with writing and posting") but about ownership. If you are a good writer or content creator you can earn with your products because you jave full ownership. If you are a good Splinterland player you can earn with it because you jave full ownership of your assets. I think that's the crucial point for block chain in general and Steem in particular: ownership.
It is more of a marketing issue: the current emphasis on earning-by-writing is wrong. It should be: you own and will forever own what you create or acquire.
O, and creating a new account should be dead easy. Not as complicated as it is now.
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I agree. Ownership is key.
When the money was obscene like in the summer of 2016, Steem attracted the wrong kind of people. Steem was advertised as easy money which caused lasting harm to its reputation.
I don't know how resource consuming creating accounts actually is. Maybe the idea is to charge more up front and allow transactions to be cheaper than they would otherwise be.