I have a friend that I consider to be decently tech savvy botch his keys on two separate accounts. It become to a point he decided to just stay on ADA and ETH. Since he just preferred how keys and the wallets he found to use on those blockchains to be more to his liking.

I’ve also had a few non-tech savvy people go “that is just to much” when trying to go over how keys work here.

I’d say this has been a huge issue for quite a long time now. The average person wants 1 button click solutions. If it takes longer then 8 seconds to explain something to the average person it’s just asking to much.