Uhm, there is at least one other app on Steem that still sort of work and are in developmental stage. You mentioned Esteem and I'd like to add Appics, which basically works like Instagram.
I find ordinary non technical people find all the keys tedious and don't realise the potential. I spend so much time convincing people to join(win some, lose some) and some even think there's some hidden referral benefit I'm working towards.
I don't stick with one Dapp, as the whole essence of being on Steem is to interact with as much people as possible.
I know what you mean by this, they think you are 'up to no good'
I mentioned in another comment I am no fan of AppPics, however if it encourages posting and engagement without all the complexities then that's good by me.
However, people should not expect huge rewards for minimal content.
It's quality of quantity to me. A 30seconds video could carry more than a long ass "article" with zero fucks given about grammar or actual relevant content. Either way, it's quality we're after. Appics is still really new though.