In professional wrestling, two kinds of wrestlers are necessary for its survival: babyfaces and heels. Babyfaces are the good guys, the heroes. A really good babyface can sell out an arena. Heels, on the other hand, are the bad guys, the villains. A really good heel can generate so much buzz around an event that TV ratings or par-per-view numbers are off the charts.

So you can imagine when the top babyface and the top heel face off at the main event. Box office gold, high ratings, and insane PPV purchases even at outrageous prices.

The babyface needs the heel as much as the heel needs the babyface-- and the organization needs them both.

This is what came to mind as I read your post about paradigms for curation. What most people think about for curation-- rewarding quality content-- is the babyface. Rewarding for boosting traffic from the outside (even if its shitposts), is the heel. If we can find a way to maximize rewards for both, then we have something.

Just as both top babyfaces and top heels put fannies in the seats, we need to get more eyeballs on the content we generate. That doesn't happen if people don't show up. We could have J. K. Rowling and Stephen King posting content here, but it won't matter if only the 8 of us here check it out.

It's too late for me to upvote this post, so please accept this slice of !PIZZA, this bit of !LUV, and an !LOL / !LOLZ