Gotcha. Ya, I'm pretty sure whole milk is better for you than skim (I don't drink either anymore), but through marketing people have it in their head that skim is better.

I'm always skeptical of like "reduced fat" potato chips. I just won't eat potato chips if I'm concerned about fat today, lol. It seems like there has to be some tradeoff of making things more artificial.. I'd rather take the fat and keep it closer to the whole food.