A lot of dystopian movies feature evil governments and dictators who take over the world and subject their population to some sort of slavery. This is entertaining for sure, but really it fails to grasp a bigger, scarier force which can topple kings and knows everything about you, advertisers/advertising. Companies like Google, Facebook and others know more about us than we do. They know what we like, buy, eat, read, who we talk with, frequency, topics, and everything else. All this for one reason alone, advertising. They want us to buy. To be a good little robot and but their product over and over again.