Nucleus taps on the "Bank the Unbanked" space initially targeting retail & F&B industry. One of the major challenge all businesses in that industry are faced with on regular basis is improving "Customer Experience". Most will acknowledge that just like software, customer expectation evolves too with the changing trends, technology and customer age. Moreover, single baseline cannot be drawn in-terms of providing same customer experience across the board.
The space for giving personalized customer experience in today's world is somewhat still in the stage of infancy, due to several factors including high costs. Excelling in the space is not possible without complete reliance on the technology that is here to stay for ages to come, i.e "BlockChain".
Nucleus’ IoT solution enables retail brands connect with their customers without the reliance on RFID, WiFi, Bluetooth, or even facial recognition technologies. Their platform uses blockchain, sensors, data and intelligent algorithms to leads to much higher customer loyalty when compared to existing solutions.
For retailers, Nucleus’s IoT solution provides insights into customers' buying patterns, changes in their preferences over time and offer a predictive analysis to staff on duty based on this. This information is extremely useful for the retailers to provide personalized experience to each customer by offering them choices meeting their expectations, hence the few foremost visible advantages are time saving for customer, clarity for staff in relying on the personas created by the solution for each customer. This also will help industries to increase their chances of creating a "HIT" each time, when products are being created which are customer centric.
Nucleus Vision will use nCash token as a currency for the data exchange and empowering the customer themselves, to take full control of their own data and the power to monetize it without worrying about security leaks. Nucleus’s smart IoT sensors have significant use case in security surveillances in both residential & commercial premises for identifying intruders and triggering alarms.
Nucleus vision's solution along with ION sensors can already be seen running across 10 live Retail establishments in India and is now intended to be extend to other retails upon witnessing the significance success with the idea.
Nucleus visions have a 40 member teams, specializing in retail, sensors and blockchain technology and is based in San Francisco and India, noting that the idea was a incepted in Harvard Business school brain-child of Abhishek Pitti - CEO & Founder. In 2015, a proof of concept hosted technology demo was presented in San Francisco to raise seed funding to take the project ahead and had a ready product in 2016 with 4 global technology partnership.
Some of the great partnerships have already been formed in making Nucleus vision a reality, e.g Intel, Vodafone, Reliance Capital.
Nucleus Vision will have a total supply of 10,000,000,000 tokens that will be used for micro-payments as well as being rewarded to customers as part of the loyalty scheme. 50% of the total supply will be put to sale as part of the ICO launch and tokens can be purchased using Ethereum at ICO stage once the public token sale date is announced in Q1 2018 and is set to raise 40 Million USD in funds from it. The token is ERC20 complaint and will have an ICO price of 1 nCash = 0.0100 USD.
Nucleus Vision Website
Nucleus Vision WhitePaper
Author Bitcoin Talk Profile: Raheal.akh