The Problem
When it comes to customer loyalty programs and customer discounts programs, there are traditional customer loyalty and discounts programs in order to retain the customer with the retailer. However, there are too many barriers when identifying a customer and his past purchasing behaviour. Offline retailers need to identify who are the the new customers and who are the returning customers, what are the past purchasing behaviours of them etc. Therefore offline retailers needs a proper way to identify the customers and send personalized offers or discounts to encourage customers to buy goods or services. This has been a problem for offline retailers for years.
Solution - Nucleus Vision
Finally, there is an innovative solution to address this problem called "Nucleus Vision". Nucleus Vision is founded in 2014 and after years of research and development it is live now and already established in 10 retail stores including Giny & Jony in India. Major advantage of Nucleus Vision is that it does not require any app, bluetooth, RFID or Wi-Fi to operate and it works with any mobile phone. Most of existing retail technologies depending on bluetooth, RFID or Wi-Fi and needs a specific app in the mobile phone.
How it Works?
Retailer should install the Nucleus Vision ION sensor in the retail store. Then the ION sensor identifies the customers. Then the customer data sends securely over the blockchain based information exchanged called "Orbit". Neuron creates real time customer personas and customer gets personal recommendations to his mobile phone.
Leadership Team
Nucleus Vision consists of a solid leadership team with a good industry experience and qualifications.
Roadmap
Their roadmap clearly indicates that they will apply this technology to health, agriculture and transportation sectors too. Therefore, Nucleus Vision is not just focussing on retail sector. They are going to expand this technology to other sectors as well.
Nucleus Vision - 3 Phases
Nucleus Vision Roadmap has divided into 3 phases; phase 1, phase 2 and phase 3. These phases represent Nucleus Retail, Nucleus Security and Nucleus Powered World respectively. Currently Nucleus Vision is at Nucleus Retail phase.
nCash Token
nCash is a utility token that will be used within the Nucleus Vision network. It is used in loyalty and redemptions programs. nCash is interchangeable with any Nucleus Vision global partner. You will be able to earn nCash when you authorize your data to retailer or as loyalty points and you can spend your nCash within Nucleus network.
Conclusion
In conclusion, Nucleus Vision is an innovative IoT based contactless customer identification system that bridges the gap between offline retailers and customers. This gives the ability to retailers to send personalised offers and recommendations to customers. Customers also can get compensated for sending their data to retailer and get discounts and loyalty points.
Official website: https://nucleus.vision/
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