In future, the community will be the driving force behind the advertising ecosystem. NOIZ will fulfill this requirement in the future. NOIZ will be the only way to build a robust advertising model for true engagement now and in the long turn.
If we look at advertisement system in today world which is centralized, there are a lot of shortcomings. For example, losing control of privacy due to centralised ad exchanges( stealing of profiles of people in social media), data leakage problems, irrelevant advertisements and so on.
With the use of NOIZ, it allows a dynamic conversation dialogue for the customers to directly engage with advertisers while bringing transparency to digital advertising by peer to peer network.
The consumer has the opportunity to control which personal information they share with advertisers and publishers thereby preventing the data leakage which is greatly concerned in the today and future world.
Beyond that, the community is empowered allowing consumers to form the consensus for or against advertisers, publishers and social impact organizations that they like or dislike.
NOIZ uses a cognitive bot named NIKOLA to initiate conversation dialogue with each ad. NIKOLA is equipped with natural language processing(NLP). More and more consumers converse with NIKOLA it will become more intelligent. And also it has the ability to work with multiple languages with freestyle text or voice messages.
It is no longer required for the advertisers and Publishers to buy and sell advertising space through a real-time bidding algorithm. With NOIZ advertisers can directly buy ad inventories from a variety of publishers. Unlike the current ad exchange networks, the NOIZ ad exchange platform brings transparency to all parties giving them a greater control over data.
A very useful Programmatic Ad buying feature is included which provide advertisers with ideal times, locations and bid prices in which advertisers can best reach their target audiences and significantly improve ROI.
Each party in NOIZ platform gets a NOIZ erc20 wallet or they can register using a current erc20 compatible wallet. The wallet ID is used to recognize and track the individual parties in the ecosystem. Only the registered erc 20 wallets will be able to conduct transactions. This wallet is used to login and accepts data requests from advertisers and publishers in exchange for tokens along with the vote for or against advertisers, publishers, and social impact organizations.
NOIZ uses its own ledger to record all data transactions also it will provide protection and respect each users privacy and confidential data. There is no need to pay for data transactions like any other blockchain. This enables transaction of gigabytes of data in seconds without paying additional costs using this faster network.
Under the guidance of a well-experienced team of digital media, digital technology, system design, software development, marketing and e-commerce the NOIZ project will be launched in the 4th quarter of 2018.
Web Site - noizchain.com
Telegram - t.me/noizchainenglish
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