NOIZ Chain review - decentralized Ad Network through AI and blockchain

Hello guys, today I will present you a project called NOIZ Chain, which will hold its token sale between 15th June, 2018–15th August, 2018.

What is NOIZ Chain?

NOIZ Chain is a decentralized ad network that aims to eliminate fraud and put the advertising control in the hands of the community by increasing engagement and by trying to include social impact organizations into the process.

The NOIZ Chain ecosystem is built around the following components:

Cognitive Banners for Better Engagement - an artificial intelligence (AI) enabled banner ad (Nikola)
P2P Ad Exchange - advertisers and publishers connect directly to buy and sell ads
Automatic Airdrop and Rewards Wallet - allows advertisers to airdrop tokens to consumers for product discounts / reward points
Permissioned Privacy protection - users are in complete control of their private data and can be compensated for sharing it with the advertisers / publishers

TOKEN UTILITY

NOIZ is the token that drives the whole ecosystem and will be mainly used for to distribute ads from advertisers to publisher platforms or to reward consumers for interacting with those ads. The consumers can redeem those NOIZ tokens in form of coupons, donate them to social impact organizations, hold them as investment or sell them on an exchange.

Grade: good

PROTOTYPE

They are have been working on this for 2 years now and managed to develop 3 prototypes, one of them being ready for testing.

Cognitive Banner - ready for testing
Blockchain Testnet - coming soon
Dashboards and Wallet - coming soon

For more details check out the below link, where they also let you access some parts of their app:

https://noizchain.com/prototype/

Grade: very good

TOKEN METRICS

The hard cap will be $ 45 million, consisting in 180.000.000 tokens each worth $ 0,25, which is a bit high considering the current market conditions. The total supply is 400.000.000 tokens, with the team & advisors retaining 28% of the tokens.

Grade: decent

ROADMAP

The roadmap is long term orientated and mostly consists of releasing additional features for the final product, which is great since we will be able to actually use the app and see if it is good or not.

Grade: very good

TEAM

The team is pretty large and consists from individuals with a lot of experience in artificial intelligence and ad industry in top ad agencies like Dentsu and Ogilvy. They also have all business areas covered in order to succeed, so I think it will all come down to the quality of the product and marketing.

Grade: good

COMPETITION

There are a lot of blockchain projects aiming to do something similar, with the likes of Basic Attention Token or AdEx, but NOIZ Chain brings some unique features in this space, so we will see if they can take a share of this market.

Grade: good

HYPE

Their presence on social media is pretty low with their Telegram having around 1,1k members & their Twitter account about 1k members. Their presence on other social media channels is also pretty low, which means they are pretty much under the radar at the moment. They currently launched a bounty program, which could help spread the word about the project and build a strong community, but it will all come down to the quality of the product.

Grade: insufficient

OVERALL CONCLUSION

NOIZ Chain aims to increase the efficiency in the ad industry using blockchain and AI. While they are not unique in this space, they have a good team with a lot of experience in this field, but most importantly they have a working product, which marketed properly could lead to mass adoption of the product.

However, the token metrics could be better and they also need to increase the awareness of the project if they want to raise that much money. On the long term I think it has all the chances to succeed if they manage to build a strong community supporting the project.

Final grade: good

Will I invest? - maybe
Strategy? - mid / long term

As usual, please make sure you do your own research before investing in any ICO / token and if you liked the article, don’t forget to up-vote / comment / re-steem it and check my other ICO reviews as well.

Thank you.

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